Beauty Checkout Concepts

EUR 110bnEuropean cosmetics retail, 2025Cosmetics Europe

893Minternational arrivals to Europe and the Middle East, 2025UN Tourism

85%of euro-area in-store card payments are contactlessECB, H2 2025

+18%Mastercard cross-border assessments, to $12.0BMastercard 10-K, FY2025

The partnership

Three partners, one sale. Each does what it already does best.

The software

AI skin analysis, live try-on and the shopper experience on the machine and the mirror. We also source and build the hardware.

mastercard

The point of sale

Tap to pay on every unit, card-linked offers and loyalty, and the payment insight we measure together.

Retail partner

The product

A leading beauty retailer in the region, such as Sephora, Faces or Ulta Beauty, or a global beauty partner that already works with Mastercard. It supplies the shelf and the stock.

Why Mastercard

Cross-border volume

Visitors pay with cards from home, so each sale feeds Mastercard's fastest-growing assessment line.

Brand at the point of purchase

"Powered by Mastercard" on the machine, the mirror and the receipt.

Loyalty at the tap

Card-linked offers and the retailer's programme earn on the same purchase.

Shopper insight

Anonymous data on what shoppers try, choose and pay for, by market.

Pilot in Dubai. Scale across EMEA.

A 90-day pilot with a leading regional beauty retailer: a few vending machines in malls or at DXB, and mirrors on store counters. Visitors from every EMEA market pass through Dubai, so the results travel.

The ask: scope the pilot with us.

Retailers in viewSephora, Faces, Ulta Beauty, Boots, Watsons, Al Tayer beauty halls. Alshaya (Ulta, Boots) already issues the Aura card with Mastercard.

We measureTry-on to purchase, average ticket, visitor-card share, offer redemptions.

Then scaleTake the winning format to other EMEA markets with Mastercard's local teams.

A new way to buy beauty. Try it on, tap to pay.

The partnership

Why Mastercard

Pilot in Dubai. Scale across EMEA.

See it working.