×An AI beauty vending machine and a magic mirror for malls, airports and stores across EMEA. Each closes the sale with one Mastercard tap.
Three partners, one sale. Each does what it already does best.
AI skin analysis, live try-on and the shopper experience on the machine and the mirror. We also source and build the hardware.
Tap to pay on every unit, card-linked offers and loyalty, and the payment insight we measure together.
A leading beauty retailer in the region, such as Sephora, Faces or Ulta Beauty, or a global beauty partner that already works with Mastercard. It supplies the shelf and the stock.
Every unit is also a media screen inside the store or the mall. Retail media in MENA reached USD 434M in 2025, up 18.1%, the region's fastest-growing ad channel (WPP Media, June 2025). Three placements brands can buy:
When no one is shopping, the screen plays brand ads that invite the next shopper to try.
A brand pays to be the first look a shopper tries on the screen.
A brand's product is the featured pick after the skin analysis.
Closed loop, ad to tap. The ad, the try-on and the Mastercard payment happen at the same screen, so brands see which ads led to a sale. Each unit also counts passers-by anonymously, body only and nothing stored, the way digital billboards are measured.
Visitors pay with cards from home, so each sale feeds Mastercard's fastest-growing assessment line.
"Powered by Mastercard" on the machine, the mirror and the receipt.
Card-linked offers and the retailer's programme earn on the same purchase.
Anonymous data on who passes, what they try, choose and pay for, by market.
A 90-day pilot with a leading regional beauty retailer: a few vending machines in malls or at DXB, and mirrors on store counters. Visitors from every EMEA market pass through Dubai, so the results travel.
The ask: scope the pilot with us.
Two formats, one tap. Both demos run PulpoAR's live software, step by step.
