PulpoAR home
OverviewVending machineMagic mirror
EUR 110bnEuropean cosmetics retail, 2025Cosmetics Europe
893Minternational arrivals to Europe and the Middle East, 2025UN Tourism
85%of euro-area in-store card payments are contactlessECB, H2 2025
+18%Mastercard cross-border assessments, to $12.0BMastercard 10-K, FY2025

Two formats. One tap.

Try-on, skin analysis, checkout and loyalty in one moment, on one screen. Both demos run PulpoAR's live software.

The beauty vending machine on a mall walkway
Malls and airportsVending machine

Reads skin, builds a routine, takes the tap, vends the bundle.

Open demo
The magic mirror on a beauty store counter
In storeMagic mirror

Try shades on the counter mirror, then order and pay on it.

Open demo

Why Mastercard

Cross-border volume

Visitors pay with cards from home, so each sale feeds Mastercard's fastest-growing assessment line.

Brand at the point of purchase

"Powered by Mastercard" on the machine, the mirror and the receipt.

Loyalty at the tap

Card-linked offers and the retailer's programme earn on the same purchase.

Shopper insight

Anonymous data on what shoppers try, choose and pay for, by market.

Pilot in Dubai. Scale across EMEA.

A 90-day pilot with a leading regional beauty retailer: a few vending machines in malls or at DXB, and mirrors on store counters. Visitors from every EMEA market pass through Dubai, so the results travel.

The ask: scope the pilot with us.

Retailers in viewSephora, Faces, Ulta Beauty, Boots, Watsons, Al Tayer beauty halls. Alshaya (Ulta, Boots) already issues the Aura card with Mastercard.
We measureTry-on to purchase, average ticket, visitor-card share, offer redemptions.
Then scaleTake the winning format to other EMEA markets with Mastercard's local teams.