Dubai pilot concept
Dubai pilot concept
An AI beauty machine for malls and the airport. It reads the shopper's skin, lets them try shades live, recommends a routine and sells it with one Mastercard tap. Powered by Mastercard, from the screen to the receipt.
Dubai is one of the world's biggest visitor economies, and beauty is one of the things visitors buy most. A visitor paying with a card issued at home creates a cross-border transaction, the fastest-growing part of Mastercard's network revenue.
The machine puts a Mastercard checkout in front of those visitors at the moment they decide to buy.
Every sale is a tap. Visitor cards turn each sale into cross-border volume, Mastercard's fastest-growing assessment line.
"Powered by Mastercard" on the machine, the screen and the receipt. A physical experience in the spirit of Priceless, in malls and at the airport.
Anonymous insight on what visitors try, choose and pay for, by market and hour. Fuel for the value-added services line, which grew 23% in FY2025.
Mastercard and Dubai's Department of Economy and Tourism named tourism and innovative payments as shared priorities in 2023. This is a visible example.
Tokenized wallets today, then Biometric Checkout and Agent Pay replenishment of the routine. The machine is a live test bed in a high-footfall setting.
Every bundle can earn three ways at once. Card-linked Mastercard offers apply automatically at the tap. The shopper links the mall's own programme by QR, such as SHARE by Majid Al Futtaim at Mall of the Emirates or U by Emaar at Dubai Mall. Visitors keep earning on their home card's rewards. Mastercard becomes the rail that ties mall, retailer and international loyalty together, and each linked member is a reason to come back.
Mastercard showed a payment-enabled smart mirror in 2018. This one adds AI skin analysis, live try-on and a product that drops into the shopper's hand.
AI Skin Diagnostic, AR try-on, shade and lip finder, the routine engine, the machine interface and the custom build.
Contactless acceptance, the "Powered by Mastercard" experience and the payment insight we measure together.
A beauty retailer or brand group in the UAE, for example Sephora, supplies the assortment and gets new reach without a new lease.
Not a SHARE member?Scan to join free and earn on this purchase
A catalog beauty vending unit from a Guangzhou factory, rebuilt with a custom shell, lit shelves, a mirror screen and Mastercard at the tap.
The camera wakes and PulpoAR runs on the machine's own screen. No app, no staff.
Built only from what is on this machine's shelves, so every recommendation can be bought on the spot.
The sale closes at the moment intent is highest. A visitor's card makes it a cross-border transaction.
A card-linked Mastercard offer, SHARE points at Mall of the Emirates, and the visitor's home card rewards, from one purchase. New shoppers join SHARE by scanning the screen.
The elevator collects each item from its shelf and lowers it to the pickup bay. Glass is carried, never dropped.
Skin read, shade tried, routine paid and collected in one stop. The results go home on the shopper's phone.
Powered by We propose a 90-day Dubai pilot: a small number of machines in high-footfall malls or at DXB, run with a UAE beauty retail partner.
The ask: scope the pilot with us.